DSc Marcin Barburski TUL Prof.
Associate professor, Vice Dean for Development, Lodz University of Technology
Your Research & Innovation Partner
We design human-centred, sustainable solutions using Living Labs, Industry 5.0 and evidence-based business design.
We are a bit strange - we love problems. Even the wicked ones.
We’re a mix of designers, innovators and systems thinkers.
We thrive on complexity, and we turn challenges into practical, testable solutions with you.
We don't consult from a distance. We co-create from within.
We work with you - not for you - building solutions through experimentation, evidence and real involvement of people and organisations.
We turn innovation into real-world learning.
Using Living Labs, multi-actor co-creation, and evidence-driven design, we create solutions that work in complex, human environments.
Towards better organisations - and a better future.
We build solutions that empower people, strengthen organisations, and create long-term value for society and the planet.
Sustainable Business Design
Adding People–Planet–Profit value to concepts, strategies and value chains.
We help organisations build business models that work financially and contribute positively to society and the environment.
Whether you’re developing a new concept, redesigning a value chain or shaping a long-term strategy, we ensure sustainability becomes a practical, measurable part of your innovation.
Our approach blends commercial viability, circularity and social innovation - putting Industry 5.0 principles into action in both organisations and Horizon Europe projects.
Business Design for scalable business models
Turning innovations into viable solutions by designing business models, value chains and early commercialisation pathways.
Business Design is our core competence for shaping how an innovation creates, delivers and capture value. We use it to design business models, clarify value chains and understand what must be true for an idea to work in real contexts.
In our Living Labs, this competence becomes a practical tool for commercialising technology: testing assumptions with real users, partners and system actors, identifying adoption conditions and generating early evidence of viability. This approach supports organisations and Horizon Europe consortia in moving from promising technology toward solutions that are usable, scalable and commercially grounded.
Organisational Culture
Creating the cultural conditions that allow people, organisations and innovations to thrive.
Culture shapes how people work together, how decisions are made and how organisations respond to uncertainty and change. When the culture supports openness, responsibility and learning, people contribute more effectively, innovation moves faster and new solutions have a higher chance of being adopted.
This competence is essential in both commercial and R&I contexts. In organisations, it strengthens collaboration and sustained performance. In Horizon Europe and Living Lab environments, it provides the human foundation needed for co-creation, multi-actor cooperation and the practical realities of implementation.
We use this capability to help teams shift mindsets and behaviours in ways that make innovation, commercialisation and transformation genuinely possible.
How do we work?
We are business designers at our hearts. This means we approach every challenge with curiosity, empathy and a commitment to understand how people, organisations and systems really work. We don’t arrive with ready-made answers - we explore, learn and co-create with you.
For us, designing a business is not about producing documents. It’s about making sense of complexity, testing assumptions early and finding the simplest path that works in real life. We bring together design, business thinking, culture, sustainability and systems perspectives in a way that helps ideas grow - whether inside an organisation, across a value chain or in a wider ecosystem.
What this means for you is simple:
a partner who helps you gain clarity, reduce uncertainty and build solutions that make sense: for your people, your organisation and the wider system you are part of.
Better Organisations for... better organisations
We face, as a humanity, tremendous challenges. The effort of governments and policy makers is important, but to face the challenges on a full scale, we need a new type of organisation. Better organisations.
We are on the threshold of a technological revolution, which could completely change our world. Due to this, we need a human-centered approach even more, so as not to lose ourselves in technology, and make sure that technology works to our advantage. For all of us.
We need more agile, more resistant organisations delivering more efficiently the value to owners, employees, customers and communities. We need to learn how to design and implement businesses in a sustainable way, by default.
Our actions help to create such organisations. Better Organisations.
Testimonials
"I have worked with Better Organisations on Horizon Europe proposals, where their contribution significantly strengthened both the structure and coherence of our consortium work. Their ability to design Living Labs, integrate market evidence and translate complex ideas into clear value-creation pathways added real depth to our submissions. They combine methodological rigour with a practical understanding of innovation processes, making them a reliable and valuable partner in R&I collaborations".
Bart Kowalczyk
CEO PBLINK / CEO AutomateNow
"Better Organisations has been a trusted and valuable thought partner in our ecosystem for many years. Their contribution around sustainability has helped our community understand how sustainability creates real business value.
Their ability to co-create with entrepreneurs has strengthened several of our joint projects and Horizon Europe proposal activities, bringing fresh thinking, evidence and structure to our collaboration.
They bring a systemic, human-centred perspective that consistently elevates our projects, events and internationalisation work. A highly recommended partner for anything related to sustainability and forward-looking business practice".
Tom Soroka
Henck GmbH (Leaware group)
“(…) we had the privilege of partnering with Better Organisations to establish a living lab (co-innovation space) at our company. This initiative served dual purposes: to engage our employees in innovation through co-creation within a structured framework, and to explore the potential of creating a new value proposition based on our technological solution and introducing it to a new market.
With the support of Better Organisations, we transformed an initially vague concept into several viable business models. We prototyped these models and value propositions and assessed them against potential competition. The living lab also facilitated numerous tests and experiments, including a customer co-creation pilot that allowed customers to influence our technology directly. These activities were crucial in confirming both problem–solution fit and product–market fit.
The living lab presented a unique opportunity for our employees to dive into the innovation process. Under the guidance of Better Organisations, the team was able to co-create and test solutions using the proposed business design framework, tools and processes. This experience not only provided us with invaluable insights but also significantly enhanced our current innovation readiness.
Through this collaboration, our company successfully entered the British market. I wholeheartedly recommend Better Organisations as a strategic partner for innovation and business development endeavours”.
Jakub Kosiec
CEO&Founder
"Running several companies at once creates a level of complexity that’s hard to navigate. Better Organisations helped us cut through that complexity, understand the dynamics across all businesses and make coherent decisions at a group level. Their systemic approach clarified our strategy, aligned our priorities and transformed how we manage growth across the entire portfolio".
Oghenekparobo Onosemuode
Founder, CEO
“I came to Better Organisations with a very early idea - big in vision but unclear in structure. In just a few weeks, they helped me clarify the purpose, build the first business models and design the validation process for an MVP.
Their ability to combine commercial thinking with social impact was exactly what I needed. They brought structure, evidence and strategic clarity to a complex problem, and helped transform a vague concept into a viable, testable direction”.
Maria Oleksiak
Startup founder
"Better Organisations brought a level of strategic clarity, operational guidance, and research-informed insight that proved invaluable in the early stages of my company. They quickly identified what was needed to make the business viable, using practical validation and business design methods to challenge assumptions and guide key decisions.
Their mix of commercial experience, systems thinking, and grounded experimentation helped me build the structures required to launch effectively and operate with confidence".
Arthur Krolczyk
Landscape Brothers
"We’ve been in business for (…) years so we’re no complete strangers to strategic planning and analyzing our business. Better Organisations, however, helped us to take those processes onto the next level.
(…) Their methodical approach and discipline in using the right tools gave us the structure that we needed so much and taught us a more analytical approach to testing our assumptions. (…) They make real effort to get to know your business by asking the right questions and listening well.
That allows them to guide you through the process of analyzing your business model and creating a detailed and practical strategic and operating plan".
